Looking aheadOur Vision
We envision a world where every museum — regardless of size, location, or specialty — is easier to discover, more connected to its community, and equipped with modern digital tools that inspire lifelong engagement.
Museum Passport aims to become the trusted global gateway connecting visitors with museums while respecting the expertise, independence, and mission of every institution.
We believe museums are essential to stronger cities, stronger education systems, and a more culturally connected world.
Our Principles
Museums First
Every decision begins with one question: How does this help museums?
Respect Institutional Authority
Museums remain the experts on their own collections, exhibitions, history, and mission. Museum Passport amplifies museum voices — we do not replace them.
Education Matters
Museums are classrooms without walls. We believe curiosity should never have an admission barrier.
Cultural Stewardship
Museums preserve humanity's stories. We exist to help more people discover them.
Community Connection
Museums are gathering places where people connect with ideas, history, creativity, and one another.
Accessibility
Culture belongs to everyone. We strive to make museum discovery inclusive and welcoming to audiences of every age and background.